I often find myself preaching to the converted.
You need a website.
You should use social.
You should prioritise your customer ahead of yourself.
You should consolidate your tech and reduce duplication.
You should streamline your business processes.
You should invest in voice.
The problem with the converted is that they’re often not the decision makers. They’re not the budget holders. It’s not their reputation on the line if things cock up.
Instead of preaching to the converted, speak to the decision makers.
And instead of preaching to them, try to understand them. Find out what their true challenges are and what they care about.
Once you understand them and empathise with their situation, you have a much better chance of aligning your offering with their needs.