Sometimes, just changing the name of something, even if that’s all you change and leave the rest the same, can have an impact on how people engage or interact with it.
Businesses have a plan for if things go tits up. If London got blew up tomorrow, then HSBC would up sticks and head to their back up office in Essex and carry on from where they left off immediately.
Every business has a plan like this. It’s called Business Continuity. ‘the plan that will let business continue if it all goes pear shaped.
It used to be called disaster recovery.
Nothing else has changed, just the name.
See how it flips the issue up side down so that it isn’t about recovering any more, it’s about continuing. Soldiering on.
Vocabulary, and the words we choose have an impact on those around us, their commitment, their interest, their level of engagement. Just changing what you say can change how its perceived even if you mean the same thing.
Are you recovering or continuing?